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SOCIAL MEDIA
WORKSHOP

What to expect
in the Workshop

1

Basics of social media strategy

Platforms, target groups & brand positioning
2

Content planning & creation

Strategic topic selection, storytelling & visual branding
3

Practical content production

Create your own content using tools such as Canva & CapCut
4

Posting Strategy & Algorithm Knowledge

When and how to best publish content
5

Community Management

Interact with followers, increase engagement & master feedback
6

Performance analysis & optimization

Understand key metrics & adapt your strategy
7

Trends & Best Practices:

Current developments, viral content and how to always stay up-to-date
8

Individual strategy development

By the end of the day, you’ll have a basic framework for your business
Ideal for beginners who want to use social media in a targeted, professional and trend-conscious way!

After this practice-oriented Workshop, will you be able to:

1.
Develop your own social media strategy for your company
2nd
Plan, create and successfully publish content in a targeted manner
3rd
Strategically use the most important platforms (Instagram, TikTok, LinkedIn & Co.)
5th
Measure performance using relevant key metrics and identify optimization potential
4th
Actively interact with the community and target engagement
6th
Identify trends and current developments, use them for your company and utilize viral potential
7.
Apply tools, best practices, and trend analyses directly to your work
Ideal for beginners who want to use social media for their business in a structured, effective and always up-to-date way.
PRICE OPTION A
CHF 100.-
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PRICE OPTION B
CHF 100.-
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PRICE OPTION C
CHF 100.-
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Target group

beginners with basic knowledge of social media

Social Media Managers

Self-employed and small businesses

PR and Communications Managers

Social Media Marketing Managers

Content Creators and Influencers

Employees from agencies with a focus on Social Media

Social media workshop
CHF 690.-
Level: Level: Basic/beginners
Datum: 12. Juni 2025, 09:00 - 18:00 Uhr
Ort: Social Lab, Neumühlequai 38, 8006 Zürich
No or little previous experience in the area of social media
Fundamental interest and affinity for digital platforms
Familiar with popular social networks such as Instagram and TikTok
Let's get in touch!

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